Promotion of a little-known product: TV coverage campaign

As part of the spring campaign 2016, Mediaplus was faced with the goal of conducting an inclusive advertising campaign aimed at informing potential consumers about the little-known product “Individual Investment Account”. We planned a TV campaign, including recommending split channels with coverage in Moscow and St. Petersburg. Our choice was determined by the concentration of most of the client's target audience in these regions.

Alfa Capital was the first company to advertise this product on TV. While making the creative, the client drew an analogy with the first man in space, inviting cosmonaut Alexei Leonov, the pioneer of outer space. We helped the client adapt the TV clips to the technical requirements of the channels, and the launch of the television campaign was timed to the Cosmonautics Day.

The idea of ​​the client and the effective planning of the Mediaplus managers positively affected the image of Alfa Capital and the demand for the Individual Investment Account service.