Pochta bank
Increasing the flow of new customers
-
category
Digital -
client
Pochta Bank -
industry
Bank
What we did:
1. Developing the management of all investments in digital advertising based on a real-time ROI matrix.
2. Developing of the mechanics of switching customers from competitive products
3. Implemented monitoring of the dynamics and quality of conversions in every Russian city throughout the country.
Conditions before the campaign:
1. New player in the market compared to more well-known competitors.
2. Low trust level to banks among the population
3. Low demand for a number of products (deposits, cash settlement equipment)
Results:
In 1 year:
1) 18 billion contacts with the brand audience
2) 50 million interactions on application page