Media support of company products in offline and digital

CB Renaissance Credit (LLC) entrusted Mediaplus with brand placement and service after winning the tender in 2015. The Agency was faced with the task of conducting multimedia campaigns on customer products, each of which had separate marketing goals and features. The product line consisted of Deposits, Cash Loans, Credit Cards and POS-loans.

The unpredictability of terms and the rapid replacement of rates for working with Deposits, so the rapid change in creativity has become the right criterion for choosing media: digital billboards, digital supersites, LED screens, screens in business centers, gas stations and Sapsans.

For Cash Loans, the work was carried out in two directions: federal campaigns with maximum penetration in the regions where the bank is present and local campaigns in the cities of presence of bank branches using their own address block in each region. The advertising campaigns used a wide range of media: press, radio, transport, metro, monitors in supermarkets, the Internet, leaflets on stands at front doors / elevators, monitors in passes, city formats, stands in healthcare organizations, posters in electronics stores, etc.

As part of the support of Credit Cards, together with the  "My Planet" TV channel, we were able to organically integrate the product into the content of the programs. Charming and charismatic presenters, Alexander Pryanikov (program "World Market") and Artyom Hvorostukhin (program "Good Night"), clearly demonstrated the convenience of using credit cards while traveling, focusing on the stylish design of cards. Filming was carried out in Paris and in Malta. The programs aired in the spring of 2016.

Throughout 2016, point placement in local publications popular with the target audience was used to support POS loans. At the same time, the number of regions covered by the campaign reached 66 during the campaign period.

Along with offline communications, all products of the bank were supported by digital media solutions both on specialized banking resources and on coverage portals and popular news resources.