Launch of advertising support for discounter chains: OOH, Indoor, TV and Press

At the beginning of 2016, the "Da!" grocery discounter chain launched a retail development project, and Mediaplus agency provided the client with the full advertising support necessary for the successful launch of the campaign. We placed advertisements on public transport, on billboards and lightboxes, on informational posters in elevators of residential complexes, on television in the form of news items in news blocks of regional channels. Thus, customers of the distribution chain learned about the opening of 22 new supermarkets in Moscow, the Moscow and  other regions.

Promoution with the participation of promoters, SMS newsletters with profitable offers and a weekly change of creatives to keep the attention of the target audience helped to build brand awareness in the cities where the chain operates and attract regular customers.

During the work, we helped the client find new customers, increased recognition and loyalty among the target audience. During the campaign, 85 projects were implemented, which affected the growth of marketing indicators.