Media support of new flights through Digital, Radio, ООН

S7 Airlines (the brand of Siberia Airlines) has a wide network of routes built on the basis of air hubs in Moscow (Domodedovo) and Novosibirsk (Tolmachevo).

Our task was to inform the target audience about the opening of new directions of S7 Airlines flights.

During 2016, the agency planned and implemented media support for the promotion of 14 new areas, within which were used relevant non-TV communication channels (Digital, Radio, OOH).

In addition, during 2016, we provided the S7 Airlines navigation program for Russian airports. The campaign involved 350 square meters of advertising space at 16 airports in Russia in places of the largest congestion of the target audience, where for 330 days were placed materials  about new routes and advantages of the airline.

As a result of our advertising campaign,  Siberia Airlines not only expanded the geography of flights, but also received more than 280 million additional contacts with the target audience.