Miele
Changing the methodology for promoting brand special offers
-
category
Digital -
client
Miele -
industry
Household equipment
What we did:
1. Development of a solution for assessing ROI on branded landing pages and retail pages.
2. Tracking O2O conversions with a minimum time interval.
3. Establishment of segmented retargeting with target audience covered offline.
Conditions before the campaign:
1. Low brand knowledge and level of purchase consideration
2. Long loading of the site, difficult layout
3. Scanty information field around the product
Results:
Changing the methodology for promoting brand special offers and developing an econometric algorithm for forecasting ROI for future campaigns.
As a result: + 1500% O2O ROI and -50% CPS