Fan ID - FIFA 2018
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category
Digital -
client
UEFA -
industry
Events
What we did:
- Promotion in 60 countries using landing page with a multilingual digital analogue of the 24/7 call center.
- Educational function, support for each user from any country and assistance in obtaining a passport.
- Media and SMM activities in 5 languages and continuous monitoring of public opinion, awareness growth amid the dynamics of obtaining passports.
Conditions before the campaign:
1. The world has launched a domestic evolutionary solution for personal identification - a FAN-ID fan passport for FIFA-2018 in Russia.
2. Lack of knowledge about the receiving system and its benefits among fans around the world.
Results:
Incredible and globally recognized success in organization of FIFA-2018. Implementation of technology for all mass events in Russia and the world.